As one of the most respected business consultant and designer in the world, Harmut Esslinger shares his secret for attaining future company success through creative design and innovation in his new book, A Fine Line: How Design Strategies Are Shaping the Future of Business.
This book shares the amazing story of Hartmut's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Hartmut shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple.
