The latest issue of Women's Wear Daily features an article on John Gerzema's book, The Brand Bubble.
"At What Price Creativity?
As John Gerzema, chief insights officer at Young & Rubicam, sees it, the rise of the information-based economy has put a premium on the value of ideas. In the case of brands, the value of their entities has rocketed. According to Gerzema's calculations. they've advanced 80 percent in the last 30 years and now account for one-third of the average company's capitalization, or $4 trillion of the $12 trillion in value in the S&P 500, in the first quarter of 2008."
To read more, download the article here.





