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February 09, 2011

#6 - As a Leader, What Should You Be Tracking?

As we're sure you know by this point, this month's author series question is based on an article in the SF Chronicle that sparked our interest. It was about people who are using new technology to track their time. This theme undoubtedly relates to leadership and thus our February series question was born: "As a Leader, What Should You Be Tracking?" Today we'll hear from author Josh Linkner. Check back every day for a new answer and make sure to share your own with us on Twitter and Facebook.


Today's response comes to you from Josh Linkner, author of "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity" which is due in stores in 2 weeks (available for preorder now):

“In pro sporting events, there is a ‘jumbotron’ that clearly displays a small number of key metrics for everyone to see in plain sight (score, time remaining, innings, etc).  In business, there are thousands of things to track, but the real art is limiting your Key Metrics down to 5-8 items and then sharing them relentlessly.  Install plasmas around the office, email out a “daily dash” to the team, and post them on the walls.  The more visibility and alignment you create as a leader, the better your team can get behind the most important elements of your business and help you win.”

Josh Linkner is founder and CEO of ePrize, a dominant player in the prizes and promotions industry. An accomplished jazz musician, Linkner is also a highly sought-after keynote speaker, and a frequent source-for-comment among top business, technology and marketing media. He has won several business, technology, and design awards including the Ernst & Young Entrepreneur of the Year Award, Crain’s 40 under 40, Automation Alley’s CEO of the Year, and the Detroit Executive of the Year.

ePrize has produced over 5,000 industry-leading interactive promotions (sweepstakes, loyalty programs, prize games, etc.) across 36 countries, for 74 of the Top 100 brands including Coca-Cola, ATT, The Gap, Procter & Gamble, Disney, Dell, Adidas, Citibank and Microsoft. ePrize has won dozens of awards including Red Herring’s Top 100 Technology Firms in North America, Inc. 500 (five years in a row), #1 fastest-growing on PROMO 100, Fast Company’s Fast 50 Reader’s Choice, and 101 best places to work in Michigan.

Visit Josh's website and sign up for his weekly e-newsletter (it's fantastic!):

Find him on Twitter: @joshlinkner

Find out more about the book and preorder now.


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